Archive for April, 2014

The engineering – marketing divide

Sunday, April 6th, 2014 Nigel Jones

We have all sat in surreal meetings with the sales and marketing folks. This video captures the dynamic perfectly (caution – you won’t know whether to laugh or cry):

The Expert Video

I actually have some sympathy for the marketing people portrayed here, as it must be very hard when you’re so far out of your depth. The person I can’t stand is the smarmy sales guy who’ll promise anything to make a sale, regardless of the consequences. I have to admit to having chewed out a few sales guys in my time that have pulled stunts like this one.

Anyway, I don’t have any particular insights on this other than to let you all know that you’re not alone when it comes to meetings like these.