In the ten months since forming Barr Group, I have received many questions about the new company. As we enter the new year, I thought it a good time to use this blog post to answer the most frequently asked questions, such as:
- What does Barr Group do?
- Who are Barr Group’s clients?
- How is Barr Group different than my former company?
- Who is our CEO and what skills does he bring?
- What is my role in Barr Group?
If I had to describe Barr Group (http://www.barrgroup.com) in a single sentence, I would say that “Barr Group helps companies that design embedded systems make their products more reliable and more secure.” We do sell a few small items–such as the Embedded C Coding Standard book and Embedded Software Training in a Box kit–but our company is not really about our own products. Rather, we achieve our mission of improving embedded systems reliability and security by delivering business-to-business services of primarily three types: (1) consulting, (2) training, and (3) engineering.
Barr Group serves clients from small startups to well-known Fortune 100 companies that make embedded systems used in a wide range of industries. Representative clients include: Adtran, Medtronic, Renesas, TI, and Xerox. Barr Group’s staff has expertise and experience in the design of medical devices, industrial controls, consumer electronics, telecommunications, transportation equipment, smart grid technologies, and many other types of embedded systems.
Barr Group’s consulting services are sold to engineering managers, engineering directors, or vice presidents of engineering. Typical consulting engagements are short-duration/high-value projects aimed at answering strategically important questions related to embedded systems architecture and embedded software development processes. For example, in the area of architecture for reliability and security we offer services specifically in the following areas: system design review, software design review, system (re)architecture, software (re)architecture, source code review, cost reduction, reverse engineering, and security analysis. Of course, we often address more targeted issues as well, including embedded software development process improvements. Because we are unaffiliated with any processor, RTOS, or tool vendor, all of our advice is independent of any external influence; we aim only to find the best path forward for our clients, favoring alternatives that require only 20% of the effort to achieve 80% of the available benefits.
Barr Group’s training courses are designed to raise the quality of engineers and engineering teams and many of them include hands-on programming exercises. We teach these courses both privately and publicly. Private training is held at the client’s office and every engineer in attendance works for the client. By contrast, any individual or small group of engineers can purchase a ticket to our public training courses. Our Spring 2013 training calendar includes four week-long hands-on courses: Embedded Software Boot Camp (Maryland), Embedded Security Boot Camp (Silicon Valley), Embedded Android Boot Camp (Maryland), and Agile and Test-Driven Embedded Development (Florida).
Barr Group’s engineering design services include outsourced development of: electronics (including FPGA and PCB design); device drivers for operating systems such as MicroC/OS, VxWorks, Windows, Linux, Android, and others; embedded software; mechanical enclosures; and everything in between. In one representative project that was recently completed, a cross-functional team of talented Barr Group engineers worked together to perform all of the mechanical, electrical, software, reliability, and security engineering for a long-lived high voltage electrical switching system for deployment in a modern “smart grid” electrical distribution network.
In relation to my earlier company, which was founded in 1999, the principal difference in all of the above is Barr Group’s additional focus on embedded systems security, compared with reliability alone. Like Netrino, some members of our engineering staff also work as expert witnesses in complex technical litigation–with a range of cases involving allegations of product liability, patent infringement, and source code copyright infringement.
Finally, under the new leadership of seasoned technology executive (and fellow electrical engineer) Andrew Girson, Barr Group has added a suite of Engineer-Centric Market ResearchTM services, which assist IC makers, RTOS vendors, and other companies serving the embedded systems design community improve their products and marketing by better understanding the mind of the engineer. These services have been specifically enabled by the combination of Mr. Girson’s skills and expertise in strategic technical marketing with Barr Group’s extensive contacts in the embedded systems industry, including the over 20,000 Firmware Update newsletter subscribers.
My role in Barr Group is chief technology officer. The switch from my role as president of the old company to CTO of the new company has freed up considerably more of my time to work on engineering and expert witness projects. The extra time allows me to focus on sharing my technical expertise with as many clients as possible while also developing the other engineers who work individuals projects.
All in all, it has been great fun (if a lot of work) launching the new company this year. I look forward to another successful year for Barr Group in 2013. Please don’t hesitate to contact me or call us at (866) 653-6233 if we can be of assistance to your company. And happy new year!